Have you ever walked out of a casino feeling excited and happy? You’ve just won money! Well, it’s not just because you are rich for the day. The reason why is that casinos know how to use a psychological phenomenon called “the gambling effect” to keep people coming back for more. You can see how it works and how you can use it in your product by visiting Vertbet Casino.
In the world of UX Design, this phenomenon is called the casino effect. The idea is that designers need to understand this concrete phenomenon in order to make better design decisions for their products and services. This article will explore what exactly this phenomena entails as well as how it manifests in design and various other fields of study.
The gambling effect can be used in UI/UX design as well and has many benefits: increased desire for your product, increased curiosity about features or content, improved user experience by making navigation easier.
Every time you see a slot machine, the player presses the spin button and gets an adrenaline rush. Why is this? What causes this phenomenon? The answer is known as “the casino effect.” This psychological phenomenon describes how gambling addiction starts.
5 Key Features of the Casino Effect in Web Design
Until relatively recently, the designer was just a specialist – he was tasked with “design a site”, which he actually did, without breaking his work into UX and UI. The sites were generally similar in concept, know and do “beautifully”, and that the visual corresponds to the message of the brand.
But time passes, and it is known to be merciless, including to designers. Experienced users don’t just want “beautiful” anymore – they need convenience, intuitive, and easy-to-use – and you’ll find what you need right away.
Web design is changing and the change has a name: The Casino Effect. It’s not just about gambling anymore, it’s about making sure that people will buy your product or service. The 5 key features of this effect are social proof, reciprocity, commitment and consistency, loss avoidance and scarcity (a limited-time offer).
Why make it difficult?
When there are not just a lot of sites, when they are no longer a bonus or add-on, but a necessity and the main tool for making a profit, doing “just beautiful” is no longer appropriate. It should be simple, beautiful, convenient and unique.
Therefore, the task is to create a competent web service, behind which is not only an individual interface style, but well-thought-out business processes.
Think of any major aggregator – from Airbnb to Uber. Can a graphic designer successfully write a layout for such a project without a deep understanding of the processes taking place inside – the user’s motivations and doubts, his preferences and fears?
UX specialist – he studies the experience intended for the user and will offer the best solution for the site architecture, provide well-thought-out usability, and set the direction for graphics.
His work is an abstraction, he is responsible for the functionality, adaptability of the final product, for what emotions the user will get from interacting with the site. The better the block of work with UX is executed, the easier it is for the buyer to go along the path from acquaintance to the performance of the target action.
The activity of the UI designer is built on this abstraction – a concrete result that can be seen as a layout of the finished site, as it will be seen by users.
How to Enter the Profession?
UX / UI designer is one of the most sought-after digital professions right now, and it seems that the demand for specialists is only gaining momentum. Competition creates a demand for specialists who can “sell” a product through a convenient interface and a well-thought-out visual.
You can master the basics of the profession in a couple of months, and improve endlessly. The first orders will help to get a large portfolio, but where to get it for beginners is a more difficult question.
Courses with a minimum amount of theory and a maximum of practice are the simplest, but at the same time the most effective way out.
A knowledge base on web design is definitely needed. It is she who gives an understanding of the tools for work, all the necessary programs, teaches observation and helps to learn to feel trends.