Web design development trends
The appearance of any web project has a great impact on attracting the attention of users. Therefore, it is worth paying special attention to creating a design of a website, landing page, or online store, taking into account new technological solutions. The outdated trends of the past years are gradually fading into the background and the leadership position is taken by modern fashionable trends. The design of any site should form in each user an idea of the prestige of the company or brand. Only in this case, one can count on the serious attitude of consumers. If you follow these simple rules, you can more quickly attract the attention of the target audience and increase the conversion rate.
Key elements of web design
Recently, according to statistics from Google Analytics and Google Ads, most Internet users visit web resources using mobile devices. Therefore, when developing a high-quality design of web pages, it is necessary to take into account not only cross-browser compatibility but also adaptation for modern mobile gadgets. Since the size and quality of displays on mobile devices is constantly being improved, it is much easier to browse sites with colorful and wide-format graphic elements than it was before. The design of almost any web project is complemented by large sliders, animated graphics, triggers, and is also interactive.
Now, let’s touch on trends in web design development in more detail.
Storytelling
Storytelling is an interesting approach, the essence of which is to show target users an interesting story about how a certain product or service helps to achieve a goal. The principle of storytelling has been reliably and successfully entrenched in modern web design. Useful information can be intelligently and attractively presented in the form of images, animations, and even videos.
More free space
Large white space makes it possible to focus the attention of site visitors in a certain place, on block elements with the necessary content. In addition, the white color is ideally combined with any other shades. In this case, the design of the different colors on a white background looks excellent.
Bright and responsive logos
The so-called responsive logos are quite a new tool. These graphic elements can adapt to any screen resolution, thereby preserving their presentability. As a result, the attitude of users to your site improves, the brand is easily remembered and the behavioral factors of visitors contribute to the promotion of the resource in the search results.
Minimalism and studio photography
A much greater positive effect can be achieved if instead of images with many different bright elements, only one is used with the appropriate background. In this case, the image quality should be at a high level.
Bright colors
Color plays a very important role in website design since each color is capable of conveying a certain emotional mood, which is very important in conveying the necessary visual information. The main thing is to maintain the balance of colors. Internet users will definitely appreciate it.
A peculiar arrangement of block elements
The standard layout of blocks is still used for the layout of web pages. But practice shows that information is perceived by users better when the blocks are placed, for example, in the order of an unusual grid. This approach causes interest among users and emphasizes the exclusivity and individuality of the Internet resource. It’s worth taking into account the fact that in order to place block elements in a chaotic order, you need to carefully work on creating the structure of the site.
Widescreen video
Background volumetric video clips make your web project non-standard. With the help of video, you can convey the same information as with text content, but much faster. Users do not need to view the entire page to find the information they need. This makes the site much easier to use and also improves usability. Widescreen background video has been used as one of the web design elements in the past. But it did not meet expectations, since the weight of such a video slowed down the loading of pages on mobile devices. Nowadays, mobile technologies are developing rapidly. And this problem, in fact, is no longer a problem.
Geometry and patterns
This fashionable trend began to be used in the development of site design relatively recently and is a really successful one. The presence of geometric figures of various shapes and shades greatly enlivens the design and makes it original. Various geometric compositions make the web project original and unique.